Character Matt arrives home after a tiresome day at school, Matt is 16 years old. The character is portrayed as miserable, after coming in he heads up stairs and slams the door shut.
In side his room we see him empty the contents of his bag onto the floor. We understand that these parts is whats left of his broken speaker.
In a funny montage Matt attempts to fix the speaker, but the product breakers again.
Over dinner later in the evening his mother gives her son a early birthday present. This is the speaker. She announces the benefits of this speaker after handing it over.
Finally shot is a distance shot of Matt in his room listening to his music. the shot is taken from the street.
Beats logo and slogan then appear and advert ends.
Forms used:
Realist
Styles
Humorous
Nostalgic
Dramatic
Selling techniques:
Life style appeal
creates a memory of the product
creates an emotional response.
Technical methods
Long and close shots.
Pan out at the end on to street level from room window.
Warm lighting
Beats logo used at the end with slogan.
Advert idea for Margherita pizza flavour walkers crisps.
Close up on Mans face as he wakes up. pan out and we find out he is homeless. The camera follows his daily routine as he moves from place to place looking for a new place to stay. Every time he passes a pizza restaurant he stops and wishes he had the money. One day he is begging for money and a man brings him the new walkers crisps and it makes the mans day.
Forms:
Realistic
Style
Surreal
Dramatic
Selling techniques
Creates a memory
Creates an emotional response
Technical methods
Close shot, pans and long shots used.
Warm lighting after the gift and dark lighting before.
After the advert it fades the slogan and logo appear.
No comments:
Post a Comment