I asked 9 people to complete the questionnaire. This questionnaire is found here: https://drive.google.com/open?id=0B7lx5kMZedybU1RRV09mMnpMTm8
Beats Question results
Everyone that answered the questionnaire was in the age category of 16-22 years old. This is because my class was the majority of people i asked.
The design of the first product that was preferred was the first design. The results were 6 - 1
Out of the 9 people, 6 people had never owned a Beats product before. And all 3 others had owned headphones.
The results for how much people would spend on this product are:
£500
£250
£200
£100
£100
£70
£60
£40
The average of this amount is £153
On the scale of 1-10 the results for purchasing the product were
7
1
7
8
7
1
6
7
7
6
The average is 7 which is over half way and shows that the audience have been enticed into to the product by the description.
Walkers Margherita results
The results for how frequently people buy crisps per week are:
1-7
1-7
8-14
1-7
never
1-7
1-7
never
1-7
The average is 1-7 suggesting that the majority of the audience of this questionnaire buy enough for a week but not an excessive amount.
The Favourite flavours that were selected are:
Prawn cocktail and Cheese and onion
Steak and Onion
Ready salted
Prawn cocktail
Roast Chicken
Salt and vinegar
Roast chicken
Roast chicken
Ready salted
The most chosen flavour was roast chicken
The results below is the answered to how much the audience likes the idea of the product out of 10
9
5
7
5
1
N/A
5
7
5
The average of these results is 5 out of 10 which shows that the audience prefers the other product over all which was 7 out of 10. This result is not bad however as it is half way.
The results below are for how likely people are to purchase this product out of 10
7
5
1
1
4
6
3
10
7
The average for this is 5 which also suggests that the other product is preferred.
Overall view question
Below is the result for which product was preferred
Beats Droplet = 7 votes (70%)
Walkers Margherita crisps = 2 votes (20%)
This evidences the result from previous questions, that my first product was preferred.
Results of voxplot for the Beat Droplet
I understood from the voxplot that the member of the public i asked would be interested in the product more if it was made a of a durable material so that it can be used for sports that a normal speaker may not survive. The sport that was given was climbing.
Results of voxplot for Walkers crisps flavour.
I understand that the person i asked would be more interested in the product if there was a range of pizza flavours and not just the basic one. this would bring in more customers and make the product more enjoyed. The example that was given was meat feast pizza flavour.
Results of voxplot for the Beat Droplet
I understood from the voxplot that the member of the public i asked would be interested in the product more if it was made a of a durable material so that it can be used for sports that a normal speaker may not survive. The sport that was given was climbing.
Results of voxplot for Walkers crisps flavour.
I understand that the person i asked would be more interested in the product if there was a range of pizza flavours and not just the basic one. this would bring in more customers and make the product more enjoyed. The example that was given was meat feast pizza flavour.
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