Summary of focus group

Advert decision:
In the focus group all six ideas were discussed and a final decision was made.
 Dan explained his idea about a man who needed more charge on the way to work and so turned on the solar panel feature in the phone he is advertising. Dan's second product was headphones that were able to change colours to suit situations, this advert was meant to be a fun montage or mix up of different uses.
Karl's first idea was about an album by the ministry of sound that was so cool it had the ability to change the car from old and decrepit into a new fashionable car. Karl's second idea was about a new Mac being sold to a customer which jibes off other Apple products and is a humous advert.

The advert we chose was my Beats droplet advert. We made this decision because it would be the most realistic advert out of the selection and so would be the easiest to film without spending a huge budget.
The second advert of choice was Karl's Ministry of sound advert, the reason why this was not chosen was because none of the members in the group own or have clear access to cars that also have the ability to be customised for the advert.

Locations for filming: The principles office
Props(Theses are items we intend to use when filming the advert): 
Broken non-branded speaker ,working non-branded speaker with , Beats sticker to make it look like the brand, non-branded rucksack, School supplies. Royalty free music, Phone
Equipment(These are items we intend to use to film the advert): 
Two cameras, tripods,
Personnel(These are the people and their roles in the advert): 
Dan : Main character, Karl: Camera 1 , Alfie: Camera 2, Director: Alfie

Interim deadlines:
StoryBoarding: 1st December
Scriptwriting: 8th December
Draft shoots: 15th December
Filming: To be confirmed  at a later date
Editing: To be confirmed  at a later date
Overall deadline: 27th January 2016, this is the deadline for everything above


Placement of advert:

The advert will play on the channel 4Music and MTV as the audience for these channels are more likely to be interested in the product. Played between 6pm and 9pm.

Budget:

The budget for the distribution of this advert would be £1200, this would be so that the channels above can feature the advert successfully. The actual budget for the creation of the advert would be £0 because the college are suppling all of the equipment we need for the  video.