Favourite music video task:

Music video chosen: twenty one pilots: Heathens 

This music video is an synergy that promotes the movie suicide squad by using footage and locations as seen as in the movie.

At the beginning of the video the artist is put in prison and on the way to the cell he sees other prisoners, such as the drummer and characters from the movie. He ends up escaping and playing the rest of the song with his band and the other prisoners supporting. This all turns out to be an illusion whilst in prison and at the end of the video is taken back to his cell. 

This music video increases popularity for twenty one pilots because they are now associated by the audience with the movie and when ever the song is played the audience would think of the movie or the song. This is because of how nicely the area used or characters used from the movie are edited into the video.  If the audience likes the songs in the movie or this song they are more likely to look over at the other songs by this artist and so they gain popularity.