Task: Analyse TV advert

Media DAA 12.09.16
Advert chosen: Terry's Chocolate Orange 2010 Advert 'Bang Bang'

Summary: This advert shows different groups of people attempting to open the chocolate orange by Terry. Scenes change quickly so attention becomes more about the object than the people within. The music is a pleasant jingle and gives a positive thought for watching this advert.

Target Audience: Created for all ages within a family, this product attracts all ages because the slogan is 'Smash it to pieces, love it to bits' and this suggests that it can be a fun treat for any aged family member. In the advert we see a few different people break the chocolate to get inside and within those people we have; a child, a working middle aged woman, a man at a woman shoe shop and two women having a cup of coffee. The variety of people within this advert gives a good diverse view on what the target audience is.

This Advert is effective because while showing a variety of people and areas with the product , the audience mainly focuses on the product and how it is being accessed by many people and that gives a positive understanding to the audience and therefore the audience believes it is a good family friendly product to have. Having watched this advert it makes the audience feel like this is a good way to spend their money.

The tag line of the product is ' Smash it to pieces, love it to bits'

The areas explored in this short 30 second advert are colourful and limited in sight so it is easy for the audience to focus on the main part that is happening.

Link:
Media DAA 14.09.16 using Form, Style and Technical codes.

Form
This advert is very realistic, as it shows different families and different activities which are not out of the normal expectation of life, such as a woman at work or a man at a woman shoe shop.

Style
This advert could be seen as a parodic or parody of life situations at it seems that the man at the show shop is not enjoying himself or the woman at work, this could also be the use or humour as it shows the situation in which the person deems it necessary to open the chocolate orange by Terry.

Technical Codes
The song used is pleasant and fills the viewer with 'jolly' thoughts which when the song is later replayed may remind the customer about the product and the joy it brought them self. This song also is very repetitive and and so would stick in the mind of the customer easily. The Editing is done so that each scene changes from one family to another or one work aspect to another, the scene changing is done so that the scene changes however this does not use any fades or other types of editing beside a cut.
In the call centre scene : Everyone is working at an individual desk with the main woman in centre of frame, on her desk is the product which being orange stands out from the black and other general colours of the office. The attention is on the woman who is the centre of frame because she is the only person doing something above the normal, the viewer then only has tunnel vision to focus on her and everything else, such as the woman looking for folders disappears out of focus.
In the shoe shop scene, you can see that the man has been left here by a girl who is looking at the shoes from the bags on the seat next to him, you can also see two females in the background so they may be staff or a partner of the male character we are seeing on the sofa.
In the next scene we see a mother and a friend having a coffee whilst a baby plays, the room has many different decorations scattered around including a London red bus that is a toy of the babies, suggesting what area this advert is created in.

MEDIA DAA 14.09.16 Selling Techniques

• Lifestyle appeal
• Celebrity endorsement 
• Creating memory of product
• Create an emotional response
• Overt or hidden messages 

Lifestyle appeal is used in this advert, the lifestyles are shown to be very realistic  and relateable to the audience. The jobs and events that happen in this advert are nothing from the normal and so the audience would see and believe that because that person is like them they are able to have this product.
Creating a memory of a product is done in this advert, this is done by the company logo and product being used through out the advert, with no scene with out the product used. This advert is made very memorial because of the use of a sting, at the end of the advert as well as the company logo and product name coming on the screen a small piece of music plays that would get into the audience's head and when next played would remind them of this video.