Advert chosen: Barclay card advert 'waterside' 2008
Summary: This advert shows that the product being advertised 'Barclay card contact less technology' allows easy access to public transport while inventing a new quicker system in which the customer can use to purchase with at a shop. This advert shows this by using a water slide to signify a trace a person may leave having used a contact less card by Barclay. This clearly shows to the audience how simple using this card can be to gain the almost instant feedback.
Target Audience: Day to day commuters, or mothers in the family. This is because this product gives you easy access to transport and for commuters that is very handy especially if they are already a member of Barclay card before. This product is also handy for the mother or Alpha parent in the family because the contact less technology would be very handy for big shopping trips.
This Advert is effective because it very simply explains to the audience the benefits of using this product in a fun and imaginative way which would easily stick in the mind of the audience.
Link: https://www.youtube.com/watch?v=1WlRcXIO5ik
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