Presentation activity for TV advert

Advert chosen: Ribena 2011 Summertime (Ribena farm) Rough draft

FORM

• Very anti-realistic advert
• Uses animations to show black currents as little people trying to get into the cart to be chosen for Ribena. 

Style 

• Advert is Humorous

Selling techniques 

• Creates a memory of the product by using  upbeat non-diegetic repeating music that plays through out the advert, this could get stuck in the mind of the audience and when next played would trigger memories of the product or the advert.  This advert is also made memorable by the animation and how the black currents are shown as little people. 

This advert from the animation and the music gives a very positive friendly emotional response. This advert makes the audience feel happy. 

Technical methods 

• Camera pans along a certain distance and follows the animated black currents around. This is used to make them seem even more human like. 
• Close up shots are used at the end to see the products. 
• Pan out is used to show what there size is compared to other objects. 

• Editing is quick is cut smooth cuts. 
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• Lighting is very warm suggests  heat of the sun where black currents are grown or the happiness of the berries. which is also  suggesting buy how lit the scenes are. 

At the end of the advert, the product and company logo are shown in the centre of the screen, which clearly sends the message to the audience of what the product is.  

Characteristics of the product 

Text, music, colour and overall tone of the advert are very friendly and produce positive feelings.